ESPN Launches Sportsbook in 17 States

ESPN Launches Sportsbook in 17 States
Fact Checked by Michael Peters

Massachusetts sports bettors and fans, say farewell to Barstool Sportsbook and say hello to ESPN BET!

The new rebranded sports betting mobile app from ESPN and Penn Entertainment officially launched Tuesday afternoon. Be sure to read our ESPN BET Massachusetts Promo Code and Sportsbook Review for the latest info on promotions.

The ESPN sportsbook is now live across 16 other states where the Barstool-to-ESPN BET rebrand took place — Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Louisiana, Maryland, Michigan, New Jersey, Ohio, Pennsylvania, Tennessee, Virginia and West Virginia. ESPN BET is a separate marketing deal for PENN Entertainment, while Barstool Sports was a wholly owned subsidiary of PENN.

PENN Entertainment is to pay ESPN $150 million a year for 10 years, with an out clause after three years and again after seven. Depending on performance, ESPN was also granted up to $500 million in warrants to buy shares of PENN stock.

Barstool Accounts Transitioning to ESPN

Former Massachusetts sports betting Barstool Sportsbook account holders will roll over to an ESPN BET account, including any money they may have had as a balance within the account. Barstool users will be prompted to download the new ESPN BET app once available and use their Barstool Sportsbook credentials to access their accounts. Account details, pending wagers, and any balances will transition over.

New customers will have to download the new mobile app themselves. Last Friday, ESPN’s ‘Daily Wager’ show became ‘ESPN BET Live’ and throughout the weekend, you saw on ESPN's sports tickers, show segments, etc. the mention of ESPN Bet throughout the "Worldwide Leader of Sports" programming.

What a day to launch a sports betting app as four college basketball powerhouses meet in the State Farm Champions Classic at the United Center in Chicago with Michigan State facing Duke at 7 p.m. and Kentucky playing Kansas at 9:30 p.m. Of course, both games will be televised by ESPN. The NBA In-Season Tournament continues with 10 games, the NHL has nine games on the ice and MAC college football has three games on the gridiron. 



Lou Monaco

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene. He also currently is a part-time writer for the high school sports department for NJ Advanced Media ( in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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