GeoComply: Big Volume for Mass. Mobile Launch

The huge expectations for Massachusetts sportsbooks delivered in the first weekend of operation.

GeoComply, a Vancouver-based geolocation company that does much of its work in the gambling space, released opening weekend (March 10-12) data Tuesday.

For March 10-12, GeoComply recorded 406,400 new Massachusetts sports betting player accounts and prevented more than 5,000 transactions from devices or accounts with a known history of fraud.

GeoComply also recorded a total of 8.1 million geolocation transactions in Massachusetts throughout the opening weekend.

Six mobile and online providers — BetMGM Massachusetts, Caesars Sportsbook, DraftKings, FanDuel, Barstool Sportsbook and WynnBET — launched on Friday, March 10 at 10 a.m.

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Massachusetts Cracks Top 5 Busiest

Massachusetts betting apps contributed to the fifth-busiest state in the nation over the weekend recorded, with only New Jersey, Ohio, Pennsylvania and New York recording more geolocation transactions.

“We are privileged to be licensed in Massachusetts and support operators and the MGC as it builds a regulated online sports betting market with responsible gambling hard-boiled into its regulations,” said Lindsay Slader, SVP of compliance for GeoComply. “Massachusetts citizens will benefit from legal online sportsbooks dedicated to greater protection and an increased budget for responsible gambling programs.”

The Commonwealth was also No. 1 among similar-sized states (Arizona, Indiana, Maryland and Virginia) for its opening weekend, much in part due to all the Massachusetts sports betting promos available.

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MGC Intent on Protecting Consumers

The Massachusetts Gaming Commission (MGC) has emphasized consumer protection, resulting in an oversight regime with strong rules around advertising and responsible gambling throughout the regulatory process, which continues through launch.

Based on the state's estimates of annualized tax revenue of $60 million, Massachusetts would add about $5.4 million to the Public Health Trust Fund, which largely supports responsible gambling programs. Massachusetts has invested in responsible gambling programs since the 2011 bill that legalized its casinos. The Fund’s budget for 2022 was $17 million.

“When Anna [Sainsbury] and David [Briggs] founded GeoComply over a decade ago, they set about solving the geolocation conundrum,” Slader said. “Today, one of the biggest challenges facing operators is onboarding genuine players and keeping out fraudsters. With the gold standard of geolocation in place and an experienced team of experts, we are uniquely positioned to lead the fight against fraud in all its forms.”

Stay with BetMassachusetts.com — your home for offers like the Caesars Massachusetts promo code and others — for news and analysis of sports wagering in the state.

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