FanDuel Announces Partnership with Bruins on Launch Day

FanDuel Announces Partnership with Bruins on Launch Day
Fact Checked by Pat McLoone

The leading mobile sports provider in the nation comes to the launch of mobile Massachusetts sports betting Friday morning and is bringing one of the nation’s hottest teams with them for the ride.

FanDuel announced Friday morning a new multi-year partnership with the Boston Bruins, who named the company an official sports betting partner.

Look for your FanDuel Massachusetts Sportsbook promo code right here on this site. 

What the Deal Means

As a partner of the Bruins, FanDuel will be permitted to use the team’s marks and will have signage both on dasher boards inside TD Garden and the NHL’s new digitally enhanced dasher boards. The two also will partner together on digital and social media content, including homepage takeovers and other exclusive content on Bruins and FanDuel social channels.

The Bruins are a blazing 49-9-5, the best record in the NHL. With 103 points, the Bruins are up 17 on the league’s closest competitor, the Toronto Maple Leafs (86 points).

“Massachusetts is home to some of the most passionate fan bases across the country and we’re excited to enhance their viewing experience with the launch of the FanDuel Sportsbook app,” said Mike Raffensperger, chief commercial officer for FanDuel Group, in a news release. “Bruins fans are the true embodiment of that passion, and we look forward to supporting the team this season and beyond.”

With its launch in the Commonwealth this morning, Massachusetts becomes the 19th state in which FanDuel offers mobile sports betting, joining Arizona, Colorado, Connecticut, Illinois, Indiana, Iowa, Kansas, Louisiana, Maryland, Michigan, New Jersey, New York, Ohio, Pennsylvania, Tennessee, Virginia, West Virginia and Wyoming.

“We’re thrilled to welcome FanDuel to the Bruins and TD Garden family,” said Glen Thornborough, chief revenue officer of the Bruins. “With the legalization of sports betting in Massachusetts in January 2023, it’s an exciting time to be partnering with an industry leader in FanDuel.”

FanDuel, 5 Others Ready to Go

FanDuel Sportsbook is one of six Massachusetts sports betting apps to launch this morning at 10 a.m.

The others are:

FanDuel Background in Mass.

Former Gov. Charlie Baker signed Bill H.5164 on Aug 10, 2022, which officially legalized Massachusetts sports betting.

On Jan. 9, FanDuel cleared initial vetting by the Massachusetts Gaming Commission (MGC). Ten days later, along with five other "untethered" Category 3 mobile sportsbooks, FanDuel was approved for its license application. The process of reviewing the Massachusetts sportsbooks by the MGC has been on-going since Jan 6.

Retail sports betting in the state launched Jan. 31.

When Will Revenue Figures Be Announced?

Massachusetts sportsbooks are expected to post an annual handle of about $5 billion, according to a story last month at BetMassachusetts.com.

Official monthly handle/revenue figures for the state will be released by the MGC on/about the 15th of every month, with mobile expected to make its first appearance in April’s report.

You can find Massachusetts sports betting promos right here at BetMassachusetts.com.

 
Massachusetts bettors must be 21+ and present to place wagers in the state. Play it smart from the start! GameSenseMA.com or call 1-800-GAM-1234. Gambling problem in Massachusetts? Call 1-800-327-5050 to speak with a trained specialist free and confidentially 24/7. Full T&Cs apply.
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Author

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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