DraftKings Comes Out on Top as Most-Searched Mass. Sportsbook

DraftKings Comes Out on Top as Most-Searched Mass. Sportsbook
Fact Checked by Pat McLoone

The online courting of Massachusetts sportsbooks is heating up as the March 10 launch date approaches for mobile sports wagering in the Bay State.

While retail sports betting in Massachusetts has been in full swing since Jan. 31, the arrival of mobile later this month is certain to increase the commonwealth’s sports wagering handle exponentially.

Wagering customers now can bet on sports in-person at the commonwealth’s three casinos: Encore Boston Harbor, a Wynn Resorts casino (WynnBET Massachusetts Sportsbook); MGM Springfield, an MGM Resorts property (BetMGM), and Plainridge Park in Plainview, a Penn Entertainment casino (Barstool).

And don't forget the state's horse and dog racing tracks that can also partner with sportsbook operators - Suffolk Downs and Raynham Park

It would appear that once the online sports operators come out of the starting gate for online sports gambling on March 10, some sportsbooks like FanDuel Massachusetts already might have created an edge for themselves in attracting customers with some advance marketing.

BetMassachusetts.com examined which sportsbooks people in Massachusetts were already perusing on their computers and smart phones. Utilizing Google searches of each sportsbook over the last 12 months in the state, BetMassachusetts.com was able to gather data for each sportsbook.

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Which Sportsbooks Are Attracting Most Searches?

RankSportsbookSearches Over Last 12 Months
7Penn National (Barstool)32,280
10Betway Massachusetts21,960


Breaking Down Our Findings

Ranking No. 1 among Massachusetts online users who are searching for online sports gambling was DraftKings Massachusetts Sportsbook with 83,760 searches in the last 12 months.

DraftKings has a couple of advantages.  For one, the company was founded in a Boston apartment in 2012 as a daily fantasy sports company, so it has some appeal of being the hometown online gambling operator.  Secondly, DraftKings – like a few other sports books in the Commonwealth – already has been working on its brand appeal with millions and millions of dollars in television advertising spend.

With the three Massachusetts casinos each having retail sportsbooks that have been operating since Jan. 31, those sportsbooks also create an advantage in promoting the respective online brands for those operators.

The casino closest to Boston is the Encore Boston Harbor. As a Wynn Resorts casino its associated online brand is WynnBET. WynnBET came in second in the internet search sweepstakes with 60,600 searches in the last 12 months.

No. 3 was BetMGM with 53,160 searches.  As previously mentioned, MGM has a casino in Springfield, as well as a BetMGM Massachusetts bonus code (BETMACOM) valued at $200 in bonus bets.

Not far behind at No. 4 was the brand with the greatest overall U.S. footprint, FanDuel, with 50,880 searches.

Caesars Sportsbook, which has splurged on TV advertising at certain times, was No. 5 with 47,640 searches.

The rest of the top 10 were: Bally Bet (37,680 searches); Penn Entertainment/Barstool Sports (37,680), Betr (32,160); BetFanatics (23,880), and Betway (21,960).

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Bill Ordine was a reporter and editor in news and sports for the Philadelphia Inquirer and Baltimore Sun for 25 years, and was a lead reporter on a team that was a finalist for the Pulitzer Prize in Breaking News. Bill started reporting on casinos and gaming shortly after Atlantic City’s first gambling halls opened and wrote a syndicated column on travel to casino destinations for 10 years. He covered the World Series of Poker for a decade and his articles on gaming have appeared in many major U.S. newspapers, such as the Los Angeles Times, Chicago Tribune, Miami Herald and others.

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