Survey: Sports Betting Preferences Among Massachusetts Residents

By Lou Monaco

After three years of back-and-forth discussion, debates, amendments and finally approval, Massachusetts sports betting is finally coming, joining its neighbors Connecticut, New Hampshire, New York and Rhode Island. 

Highlights of the legislation include college sports betting (except not on in-state college teams); tax rates of 15% on in-person wagering, 20% for mobile/online; and the full licensing fee will be $5 million for a five-year period (applications for the license will be $200K). 

When it will go live? 

That’s still to be determined, but in light of the recent legalization, BetMassachusetts conducted a survey to determine the level of interest and attitude towards sports gambling in anticipation of its launch. 

Here are its results:

 

How Many Massachusetts Residents Are Betting?

Of the Massachusetts adults surveyed, more than 1 in 4 (26%) residents currently bet on sports, while 2 in 7 (28%) have traveled to surrounding states (as mentioned above) to place a legal bet. 

Over 2 in 5 residents (41%) say they are ‘Likely’ or ‘Very Likely’ to bet on sports, with a good portion of the state — over 7 in 10 residents (71%) — saying they do not currently bet on sports. 

Nearly 7 in 10 (69%) of the state’s residents say they have not traveled to surrounding states to place a legal bet and close to 2 in 5 (37%) say they are ‘Unlikely’ or ‘Very Unlikely’ to bet on sports.

 

How Frequently Will Bay Staters Bet?

When sports betting is live and fully operational in the state, nearly 2 in 5 (37%) of the state’s sports bettors anticipate betting at least weekly and another 2 in 5 (38%) anticipate betting once a month to multiple times a year.

Massachusetts sports betting promo codes are sure to be available for those eager bettors when the state is up and running.

 

Event Betting Preferences

If these were offered to wager on in the state, 1 in 5 (20%) Massachusetts residents would bet on Award shows (Oscar, Emmy, Tony, Grammy, etc.), while 2 in 9 (22%) would bet on Reality TV Shows. 

Nearly 2 in 10 (19%) residents would bet on US Elections. But remember, political betting of any kind in the United States is currently prohibited.

 

Sports Brand Betting Preference

Of all the mobile sports betting providers out there to sign up with, who do Massachusetts sports bettors want to bet with? DraftKings, which calls Boston home, looks ready to capitalize.

57.1% prefer DraftKings (corporate office based in Boston) 
33.6% prefer FanDuel 
15.1% prefer BetMGM 
11.3% prefer Caesars 

Ahead of the state's launch, BetMassachusetts has you covered on which MA betting apps are coming.

 

Methodology

BetMassachusetts commissioned SurveyMonkey to conduct this survey. The total sample size is 1,008 Massachusetts adults. The survey was carried out online and the figures have been weighted and represent all Massachusetts adults aged 18 and over.

Fair Use Statement

Feel free to use this data and research with proper attribution linking to this study. When you do, please give credit and link to BetMassachusetts.com.

Contributors

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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