Survey: Sports Betting Preferences Among Massachusetts Residents

After a few years of back-and-forth discussion, debates, amendments and finally approval, Massachusetts sports betting is finally here. Retail betting is set to go live Jan. 31 and mobile sports apps will debut in March.. 

In light of the dawn of sports betting in the state, BetMassachusetts conducted a survey to determine the level of interest and attitude towards sports gambling. 

Here are the results:

 

How Many Massachusetts Residents Are Betting?

Of the Massachusetts adults surveyed, more than 1 in 4 (26%) residents currently bet on sports, while 2 in 7 (28%) have traveled to surrounding states (such as New York, Connecticut, New Hampshire and Rhode Island) to place a legal bet. 

Over 2 in 5 residents (41%) say they are ‘Likely’ or ‘Very Likely’ to bet on sports, with a good portion of the state — over 7 in 10 residents (71%) — saying they do not currently bet on sports. 

Nearly 7 in 10 (69%) of the state’s residents say they have not traveled to surrounding states to place a legal bet and close to 2 in 5 (37%) say they are ‘Unlikely’ or ‘Very Unlikely’ to bet on sports.

 

How Frequently Will Bay Staters Bet?

When sports betting is live and fully operational in the state, nearly 2 in 5 (37%) of the state’s sports bettors anticipate betting at least weekly and another 2 in 5 (38%) anticipate betting once a month to multiple times a year.

Massachusetts sports betting promo codes are sure to be available for those eager bettors when the state is up and running.

 

Event Betting Preferences

If these were offered to wager on in the state, 1 in 5 (20%) Massachusetts residents would bet on Award shows (Oscar, Emmy, Tony, Grammy, etc.). Two in nine (22%) would bet on Reality TV Shows. 

Nearly 2 in 10 (19%) residents would bet on U.S. Elections. But remember, political betting of any kind in the United States is currently prohibited.

 

Sports Brand Betting Preference

Of all the mobile sports betting providers out there to sign up with, who do Massachusetts sports bettors want to bet with? DraftKings, which calls Boston home, looks ready to capitalize.

57.1% prefer DraftKings (corporate office based in Boston) 
33.6% prefer FanDuel 
15.1% prefer BetMGM 
11.3% prefer Caesars 

Ahead of the state's launch, BetMassachusetts has you covered on which MA betting apps are coming in March.

 

Methodology

BetMassachusetts commissioned SurveyMonkey to conduct this survey. The total sample size is 1,008 Massachusetts adults. The survey was carried out online and the figures have been weighted and represent all Massachusetts adults aged 18 and over.

Fair Use Statement

Feel free to use this data and research with proper attribution linking to this study. When you do, please give credit and link to BetMassachusetts.com.

Contributors

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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