What is Massachusetts’ Top Beer Brand?

Fact Checked by Michael Peters

March Madness — and the Massachusetts sports betting accompanying it — will serve as a three-week appetizer this year to National Beer Day, which is fast approaching April 7.

BetMassachusetts took a break from reviewing Massachusetts sports betting promos and found out which beers have the highest brand awareness in the Bay State. Utilizing Google Trends, we ranked the search volume interest scores in Massachusetts from the top 10 American beer brands according to a recent survey from Statista. The top five from those results are below:

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Top Beer Brands in Massachusetts

BrandGoogle Trends Interest Score
Bud Light14
Coors Light7

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Modelo Earns Top Spot

The No. 2 beer brand in the United States, Modelo, is the top beer in the Commonwealth with a Google Trends search interest score of 33, 19 points more than No. 2 Bud Light (14).

Founded in 1925 in Tacuba, Mexico, Modelo has several varieties of beer featuring their signature Modelo Especial, Modelo Negra and Modelo Cheladas. All Modelo beer brands are exclusively brewed, imported and marketed for the U.S. by New York-based Constellation Brands.

Another Mexican beer Corona (9), which is also made by Grupo Modelo of Mexico City, rounds out the top three. Coors Light (7) and Michelob (6) round out the top five. Bud Light and Michelob are both brewed by St. Louis-based Anheuser Busch.

According to WalletHub’s March Madness Stats & Facts from 2023, there was a 19% increase in beer sales during March Madness, college basketball's signature event — and a signature event for Masschusetts sports betting apps. Have fun cheering on your favorite team and drink responsibly!


Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

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