What Were the Most Searched Terms in Massachusetts for 2023?

Fact Checked by Michael Peters

One of New England’s most important athletic figures could possibly become the most searched on the world wide web come 2024. But what about this year?

Utilizing Google Trends, BetMassachusetts.com took a holiday break from Massachusetts sports betting and analyzed the most searched terms in the state from Jan. 1, 2023, to Dec. 10, 2023. We finalized the Top 10 queries by utilizing the terms that have seen the biggest increase in search volume over the year. Here is what Bay Staters searched for in 2023:

Terms apply for all bonuses. Must be 21+ to participate.  
Bonus Bets Expire in 7 Days. One New Customer Offer Only. Must be 21+ to participate & present in MA. In Partnership with MGM Springfield. Visit BetMGM.com for T&Cs. Play it smart from the start with GameSense. GameSenseMA.com. Gambling Problem? Call 1-800-327-5050 or visit gamblinghelplinema.org. US promotional offers not available in NY, NV, or Puerto Rico.

Massachusetts’ Most Searched Terms of 2023

RankTermBiggest % Increase In Searches (2023)
1“Connections NYT”+2,650%
2“Damar Hamlin”+2,350%
3“ChatGPT”+1,600%
4“Hurricane Lee”+1,500%
5“Barbie Movie”+850%
6“Maine Shooting”+550%
7“Lewiston Maine”+300%
8“Taylor Swift”+180%
9“Contexto”+160%
10“Ted Lasso”+100%

If you search Google for Massachusetts sportsbook promos, the best result will always be BetMassachusetts.com.

Terms apply for all bonuses. Must be 21+ to participate.  
Bonus Bets Expire in 7 Days. One New Customer Offer Only. Must be 21+ to participate & present in MA. In Partnership with MGM Springfield. Visit BetMGM.com for T&Cs. Play it smart from the start with GameSense. GameSenseMA.com. Gambling Problem? Call 1-800-327-5050 or visit gamblinghelplinema.org. US promotional offers not available in NY, NV, or Puerto Rico.

Puzzle Game Tops State List

“NYT Connections” topped the list at +2,650%. Released earlier this year by The New York Times (NYT), Connections is a daily word puzzle game that requires players to find relationships between various words. The objective is to carve out four groups, each containing four words, all while steering clear of more than four mistakes. This is along the same genre of addictive games like the NYT Crossword, Wordle, etc.

A stunning start to the year was second (+2,350%), as Buffalo Bills safety “Damar Hamlin” was part of a moment and miracle after he suffered cardiac arrest during a Week 17 road game against the Cincinnati Bengals on Jan. 2. Hamlin tackled wide receiver Tee Higgins and required immediate emergency medical treatment on the field. We all know the happy conclusion of what happened.

Third on the list is “ChatGPT” at +1,600%. Commonwealth residents are all trying to understand this new technology and how we can implement it in our daily routines. One of New England’s strongest storms of recent memory, “Hurricane Lee” was fourth at +1,500%. Lee was the 13th storm to reach tropical storm status this year and was the season’s third major hurricane. It made landfall as a post-tropical cyclone Sept. 16. 

Terms apply for all bonuses. Must be 21+ to participate.  
Must be 21+ to participate and present in MA. Gambling Problem? If you or a loved one is experiencing problems with gambling, please call 1-800-327-5050 or visit gamblinghelplinema.org for 24/7 support. LiveChat with a GameSense Advisor at GameSenseMA.com or call 1-800-GAM-1234

Author

Lou Monaco had been East Coast Scene columnist for Gaming Today in Las Vegas since June 2019, covering the East Coast sportsbook scene. He also currently is a part-time writer for the high school sports department for NJ Advanced Media (NJ.com) in Iselin, NJ. Lou has over 30 years sports experience with previous stints at ESPN SportsTicker, Daily Racing Form and Oddschecker.

Cited by leading media organizations, such as: