Does Massachusetts Rank Among America's Most Creative States?

The United States has long been a land of creativity, with the likes of Hollywood and Broadway, among others, being around much longer than the tech giants of Silicon Valley. As the world turns more and more towards advancements like artificial intelligence, we must remember that though progress is necessary, society can't turn its back on what makes us all unique. 

So at BetMassachusetts, typically your home for Massachusetts sports betting apps, this got us thinking. Which US states are the most creative?

By using BLS data, we at BetMassachusetts looked at which states have the most creative job opportunities in the industry per 10,000 people, from dancing and entertainment to media and communications, photographers and more. Simply read on to find the top five creative hotspots, where our beloved Bay State features on our index, and which areas pay the most among the sector.

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New York, California Take Top 2 Spots

With a population of 8.8 million, New York City truly is the city that never sleeps, as well as the one where dreams are made of. Whether you’re looking to start your career in the creative industry, or you’re looking for progression, New York, overall, is the best state to be in. It offers the greatest number of editor roles (across journalism and video production) in the whole of the country at 20,050.

With Hollywood being the home of blockbuster movies, it’s not surprising to learn that California’s rate of creatives is so high, with the second greatest number of creative jobs per 10,000 people, at 97.9.

If you want to work in the movie business, then California has lots of opportunities. For example, it has the highest number of audio and video technician jobs (7,170), as well as producer and director roles (49,340), and dancer and entertainer positions (6,760). Alternatively, if you’d prefer to go down the more design and visual route, then you’ll also have lots to pick from in California. The state has the greatest number of art director roles (13,060), as well as photographers (5,200), and media and communications (17,820).

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Massachusetts Cracks Top 3

Coming in a very respectable third place is our beloved, local state, Massachusetts, with 73.7 creative jobs available for every 10,000 people. It may have been below California on the index, with 329,730 less total jobs, but isn’t far off in the grand scheme of things, when compared to population size. Not to mention, California is synonymous with its Hollywood roots.

Every year, thousands of US residents flock to Boston to take advantage of the creative jobs available here. And it seems the biggest opportunities lie within graphic design, with a total of 4,990 positions overall.

But apparently, producers and directors aren’t far behind, at 3,870, followed by editors, at 2,850. So, whether you have dreams of working at a huge creative agency, or consulting for one of your favorite brands, Massachusetts is a great state to move to, with prospects aplenty!

With an hourly mean wage of $42.25, and an annual mean wage of $87,880, Boston also has the seventh highest-paying wages out of all the states surveyed, which is impressive to see. And hey, a little more money in your pocket as you head to BetMGM Massachusetts isn't a bad thing! 

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Vermont, Utah Take No. 4 & 5 Spots

The East Coast state of Vermont makes it in fourth place, with 4,650 creative jobs in total, meaning there are as many as 71.9 available per 10,000 people! So, while it might not be able to compete on the scale of jobs in the likes of more populated states like Texas, Illinois and Florida, opportunities are somewhat easy to come by!

In terms of opportunities available, there are the most positions in graphic designers, at 530, followed by editors at 360, and producers and directors, at 200.

Last in our top five is Utah, where there are 24,090 creative jobs up for grabs, which equates to around 70.4 per 1,000 people. There are also 2,800 graphic designer roles available in Utah. 

In second place for creative roles in Utah are audio and video technicians, at 1,700, followed by producers and directors, with a whopping 1,210 jobs available. 

Other states that make it into the top 10 for their creativity include Oregon, Minnesota, Colorado, Montana, and Washington.

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Honorable Mentions

Looking at the number of jobs available in the states gives you a different picture entirely. This is because a lot of the more populated states have more jobs available, but it works out at less per 10,000 people.

Texas is a really creative state when it comes to jobs in the industry. It’s here that has the third highest number of editorial jobs, with 4,960, graphic designers at 13,680, and producers and directors at 7,250. Plus, Texas is the state with the second-highest amount of photography roles, at 4,390. Despite having 131,090 jobs in the creative sector, it only comes 42nd overall, at 43 per 10,000 jobs. 

Illinois has a lot of jobs in the creative sector, too, with 4,190 art directors (coming in third place), 3,370 audio and video technicians (fifth place), and 4,090 editors (fourth place). Florida also makes an appearance, despite coming in 20th place, with its 127,840 creative jobs resulting in 56.4 per 10,000 people.

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Methodology

By analyzing BLS data, BetMassachusetts.com examined the states with the most creative jobs across the US. This included splitting talents by sector, from dancing and entertainment, media and communications, photographers, and more to determine which states held the highest number of creative jobs by industry, and overall.  

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