How Does Massachusetts Rank as a Fashionable State?

Fact Checked by Pat McLoone

Friday is National Outfit of the Day (OOTD) Day. Popularized on Instagram, the tag is used for users worldwide to show off their fashion prowess.

With the day fast approaching, decided to take a break from MA sports betting coverage to rank the most fashionable states in the nation.

Using data from Cosmopolitan, FarFetch, PrepScholar and America’s Next Top Model Winners, we created a weighted points system to rank the most fashionable states. Data points include states of origin for the most popular American fashion designers and America’s Next Top Model Winners, states that are home to top fashion universities in the U.S., and popular opinion.

Here are the rankings from, your source for Massachusetts betting promos.

While Massachusetts doesn’t scream fashion from the outside looking in, several top fashion brands call the state home.

Most Fashionable U.S. States

1New York22
5New Jersey8

How Massachusetts Made the List

That is what led to the state’s high ranking, despite not having any leading fashion universities, designers or America’s Next Top Model winners. Brands such as Reebok, New Balance, Converse and Tracksmith call the state home, and perhaps most intriguing is Etsy. Etsy is a leading e-commerce site that has many small businesses selling through it.

The state is also home to some classic sports jerseys, with all four major sports teams having classic uniforms. Perhaps most notable is the Boston Celtics uniform with Lucky the Leprechaun paying homage to the city’s Irish roots. The Bruins, Patriots and Red Sox also all have classic looks that rank highly in their respective leagues.

It was always going to be a tall task to rank above states like the 1-2 tandem of New York and California in a list like this, but Massachusetts managed to rank right behind them due to the reasons mentioned above.

Other high-ranking states included Florida (No. 3), Texas (No. 4) and New Jersey (No.5), all of which checked in slightly above Massachusetts.

In addition to monitoring Massachusetts sports betting apps, writes about cultural issues such as this and about the state’s sports teams.


Cecil Peters is a Senior Betting Analyst for A professional sports bettor in Canada, Cecil specializes in analyzing the latest odds impacting professional sports teams across North America.

Cited by leading media organizations, such as: