Dunkin’ Donuts vs. Starbucks: Which One Does Mass. Like More?

Fact Checked by Pat McLoone

September 29 is National Coffee Day. To celebrate, BetMassachusetts.com stepped away from covering Massachusetts sportsbooks for a moment. We decided to wade into the caffeinated waters of the country’s most heated debate - Which is better: Starbucks or Dunkin’ Donuts?

To find out, we used data from Google Trends, StarbMag and VinePair, We first determined the number of locations per 100,000 people for both Dunkin’ and Starbucks in each U.S.  state. We then determined the relative search engine volume on Google for the queries “Starbucks near me” and “Dunkin’ Donuts near me.” Combining all this data, we created a weighted scoring system that shows which coffee franchise was the most popular across all 50 states. Here are our results:

Favorite Coffee Brand in Massachusetts

Name Stores Per 100K Search Interest Weighted Score


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Massachusetts Still Loves Dunkin’

Surprising no one, Dunkin’ still reigns supreme in Massachusetts. The state has the second most locations per capita in the U.S., with 15 shops for every 100,000 residents. Only New Hampshire has a higher per capita rate of Dunkin’ Donuts. However, despite the slogan “America runs on Dunkin’” only 10 out of 50 states preferred it over Starbucks.

The coffee shop’s home state of Washington has the most Starbucks per capita, with about 8 locations per 100,000 residents. Meanwhile, there are nearly 4 Starbucks for every 100,000 residents in Massachusetts. Unquestionably, Dunkin’ Donuts’ popularity in Massachusetts is linked to its founder, Bill Rosenberg, who opened its first location in Quincy, Mass., in 1950.

Before Dunkin’, Rosenberg operated a catering company that would visit construction sites and sell food to the workers on their breaks. When he realized that nearly all of his profit came from coffee and donuts, he started Dunkin’ Donuts, gaining an edge over the competition by offering more than 50 different types of donuts .By 1955, Rosenberg had opened six locations across the state, and began selling franchises to others.

Today, Dunkin’ boasts more than 12,500 franchises across 42 countries. Although National Coffee Day is just once a year, you always can enjoy a cup of joe in the morning while reading about the state’s latest sports betting news right here at BetMassachusetts.com, your home for Massachusetts betting promos.

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Jeff Parker is an entertainment writer for BetMassachusetts.com. A writer for film, television and the internet, Jeff is a life long movie buff, with a Masters Degree in Popular Culture. He lives in Halifax, Nova Scotia, where he works full time as documentary filmmaker and producer.

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